Turn heads. Create desire.

With its assured sporty stance, elegant low-slung silhouette, outstanding levels of comfort and exhilarating performance, Optima distils all the elements of an exceptional driving experience into a boldly-styled and highly-desirable mid-sized sedan. Prepare to be envied.

Enjoy the road, wherever it takes you.

Agile and manoeuvrable, Optima glides effortlessly through urban landscapes. And when outside city limits, the power and performance suggested by its twin chrome-tipped exhaust pipes let you devour great stretches of open road with consummate ease.

More than just a look.

Optima’s sleek sweeping lines, coupe-like profile and sporty 18” alloys, project the image of a dynamic high-performance vehicle while also improvising enhanced aerodynamics that lead to better handling, greater stability and superior fuel economy.

At the same time, its sensual, pulse-raising curves evoke enough emotion and passion to guarantee that you and your Optima will get many second glances when out on the road.

As luxurious inside as out.

Optima’s sumptuous high-tech interior reflects refinement and extreme attention to detail. The chic cabin provides spacious comfort for five adults in plush leather seats that are complemented by matching arm rests and door trim. Ample storage ensures room for all the things you need, while an array of standard features add convenience to every journey.

Surround yourself with sound.

In the same way as music is an integral part of everyday life, advanced technology is an integral part of the Optima. Whether your tunes are on an iPod®, MP3 player, USB memory stick, a stack of CDs or somewhere on the radio, Optima’s 530-watt premium Infinity sound system has the smarts to deliver superior sound reproduction from multiple sources and formats.

With 8-speakers and a 6-CD changer, plus the convenience of steering-wheel mounted audio controls, you can enhance every journey with your favourite sounds.

Safety comes first, always.

Optima’s comprehensive commitment to safety begins during construction through the extensive use of ultra-high tensile steel body parts that add rigidity and increase resistance during an impact. Similarly, Optima is fitted with numerous active safety technologies, including electronic stability control and traction control system, which are designed to help you maintain control in challenging driving situations.

In the event of a collision, an array of passive safety systems (such as six airbags and active headrests) is automatically activated to help protect you and your passengers.

Impressive power, impressive efficiency.

The Optima’s powertrain brings the vehicle’s sleek sporty looks to life with an exhilarating power-packed performance. But thanks to breakthrough engineering, and Optima’s Active ECO system, fuel consumption is modest, and emissions are kept low.

Kia’s independently developed, lightweight Theta II 2.4 litre petrol direct injection (GDI) engine, which is coupled to a revolutionary 6-speed automatic transmission, produces 148 kW of power and 250 Nm of torque, and has been especially developed to meet the demand for a fuel-efficient ‘fun-to-drive’ experience.

Upgrade your perceptions. Everything's standard.

Optima has been designed and built from the driver and occupants’ point of view. For a sedan of this calibre, features that enhance driving and add to the pleasure of your journey are standard inclusions – not optional extras. Climate-controlled driver's seat keeps you cool during a long summer’s drive and warm in winter...escort lamps to light your path after you’ve left the vehicle...dual chrome-tipped exhaust pipes that make a sporty statement and add a touch of finesse...aero-blade wipers that keep your view crystal clear while also cutting down on wind noise – and so the list goes on.